Recently, the Italian company Ferrero released an unexpected product - Raffaello Raspberry sweets. This is the first novelty in the entire history of the Raffaello brand - in 29 years.
Raffaello is the No. 1 brand in the Russian market in the category of boxed candies, and its recognition with a hint is 99%. However, the company decided to try something new.
By the way, Ferrero entered the Russian market the same year that the first exhibition Modern Bakery Moscow - 1995 was held.