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Messe Frankfurt RUS opens the exhibition season 2021

Apr 4, 2021

After lifting all restrictions on congress and exhibitions in Moscow, the Russian subsidiary of trade fair organizer Messe Frankfurt opens the event season. After two years since the last edition, the international trade fair for bakery and confectionery Modern Bakery Moscow opens its doors on March 23.

The fair you've been waiting for

 

Modern Bakery Moscow, is one of the most significant business events of the bakery and confectionery industry and the leading specialized exhibition in Russia and CIS countries.

The trade fair demonstrated products and technologies in: food processing, ingredients and raw materials, packaging, shopfitting, refrigeration technologies, cleaning and hygiene, services.

The exposition took Pavilion 2 (Halls 1,2,3)  

215 exhibitors from 15 countries presented their products. The exhibition was visited by a record number of specialists 17,309 visitors.

 

Among participants such leaders of the market as: AMF Bakery Systems, Buhler, Canol, Daxner, Debag, Divo, GEA, Jac, J4, Ing. Polin, Lesaffre, MIWE, NHL Group, Rademaker, SEMZ, Shebekinsky plant, Sveba Dahlen, Tecnopool, Uniferm , Ulma Packaging, Voskhod, Wachtel, Wiesheu. and many others.



What's new at the fair in 2021

In frame of Modern Bakery Moscow 2021 the key and one-of-a-kind offline event of the year in the confectionery industry – the International Business forum “Confex. Confectionery expertise” were held. This is the only event for the owners and leaders of confectionery enterprises.
Speakers discussed up-to-date topics: prospects for the development of the confectionery market in the context of crisis, global trends in the confectionery industry, government regulation and support, export of confectionery products.

 

We managed together representatives of Ferrero, Mondelez, MARS WRIGLEY, Konti, POBEDA, Biennale Group, United Confectioners, KDV, AKKOND, ESSEN, SOBRANIE, Slavkond, Sweet Fairy Tale, Akulchev, FOODCODE, Barry Callebaut, Orion International Euro, etc.

Business forum «Confex. Confectionery expertise» has become an important platform for meeting market leaders in the confectionery industry.

"The Forum creates dialogue and experience-exhanging platform. I am pleased to note the high level of  content and the quality of the organization, which is also very important, " - Vitaly Muravyev, President of the group of confectionery factories "POBEDA".

 

A new form of communication became available for the participants and visitors of the fair: the video studio "Modern Bakery on Air" was launched. The studio allowed us to communicate with key market players and those who are just starting their way into the baking world. Short video interviews with exhibitors, speakers, master class presenters and visitors will be available for viewing on the official YouTube channel.

 

This year, the consulting center "Ask an Expert" continued its work. Visitors could ask technological questions concerning bakery and puff pastry products to the invited experts from leading research institutes: Research Institute of Bakery Industry, Research Institute of Confectionery Industry, the International Industrial Academy, Moscow State University for Management and Technology after K.G. Razumovsky, St. Petersburg

 

 

With the support of the German Federal Ministry of Economy and Energy (BMWi), the German National Pavilion was presented after a long break. The Russian-German Chamber of Foreign Trade (AHK) provided organizational and informational support to the participants of the joint stand. The Chairman of the Chamber, Mr. Matthias Schepp, took part in the official opening ceremony of the exhibition, after which he visited the German Pavilion and talked with representatives of Advanced Neofood Machinery GmbH, AquaBrit LLC, Daxner Germany GmbH, Extruder Experts GmbH & Co. KG, Uniferm GmbH & Co. KG, Wachtel GmbH, Wiesheu GmbH.

 

 

Exhibitor`s statements

 

Angel Yeast company considers the fair was a success: "During the four days of Modern Bakery Moscow, the sales staff held more than 140 meetings and negotiations with regular and potential customers, which resulted in a huge amount of information for planning future work."

 

Despite all the difficulties, the Memak company did not miss the year of participation and did everything possible to come and work at the 26th Modern Bakery Moscow exhibition.

According to the sales director, their expectations were fully met.

 

Fringe program

Traditionally, an extensive program of events, which includes symposiums, seminars, master classes and competitions, was held at the fair.

Fringe program, supported by partners of Modern Bakery Moscow, attracts more and more professionals of the bakery and confectionery industry. More than 30 events were organized and held this year.

 

The visitors were interested in the practical part of the exhibition – master classes. In 4 days, the specialists conducted 15 master classes for 1,970 students. The topics of the master classes are very different: from baking technology for obtaining high-margin products to the features of using oil-and-fat products without palm oil and desserts with WOW- effect.

 

 

The fair is supported by the Ministry of Agriculture of the Russian Federation, the Russian-German Chamber of Foreign Trade

 

We thank our sponsors, partners and official suppliers:

 

The general Partner of Modern Bakery Moscow 2021 - CJSC NPP firm Voskhod;

The Golden Sponsor –Rondo (Rondo Rus);

The registration sponsor –Berta Group of Companies.

The official yeast supplier –Lesaffre (Saf-Neva);

The official oven supplier –MIWE (MIWE);

The official butter supplier –UNIFOOD (Fonterra).
Technical partners –Abat and Diosna.

Strategic partner of the international business forum Confex.Confectionery expertise – Buhler

 

Modern Bakery Moscow is supported by: Russian Bakers Union, Food Ingredients Producers Union, National Bread Bakers Union, the International Industrial Academy, Research Institute of Bakery Industry, Research Institute of Confectionery Industry, leading universities of the food industry.

 

See you at Modern Bakery Moscow 2022 - 22-25.03!

 

To get more information about Modern Bakery Moscow please visit www.modern-bakery.ru

 

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own
exhibition grounds. The Messe Frankfurt Group employs around 2,500* people in a total of 30 subsidiaries. The company generated annual sales of approximately €250* million in 2020 after having recorded sales of €738 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at: www.messefrankfurt.com

 

*Preliminary figures of 2020

 

 

More about Messe Frankfurt RUS:

Messe Frankfurt RUS, the subsidiary of the international exhibition organizer, works in Russia since 2002. The portfolio includes 15 international exhibitions and forums. Messe Frankfurt RUS is the exclusive operator of two national Chinese trade fairs organized by the Ministry of Commerce of the PRC, China Commodity Fair, and China Machinery Fair. The staff of the company is more than 50 competent specialists with strong expertise in organization different kinds of events.

In 2015 together with Hyve Group (ex-ITE Expo OOO )established a joint-venture ITEMF Expo. The company operates the leading events in automotive sector – MIMS Automechanika Moscow, COMTRANS and Busworld Russia as well as international forum IMAF.

For more information, please visit:

www.messefrankfurt.ru  |  www.facebook.com/messefrankfurtrus/   |  www.youtube.com/MesseFrankfurtRUS/